BUSINESS:
CONNECTING THE STANDARD
Based in Portland, OR, The Standard is a leading player in financial services. Every year, more than 8 million people across the country depend on their financial products and services. With a deep-rooted tradition for "helping customers achieve their dreams", the Company set forth an ambitious initiative to technology, brand and customer experience.
Throughout 2008 and 2009, Brandfields helped The Standard redefine its brand focus and sharpen its branding practices by revitalizing the visual identity, creating the online brand, together with R/GA, developing a framework for targeting media and communications and simplifying and redesigning all marketing and collateral systems.