SORT BY
THE SUBCHANNELS PROJECT
THESIS, 1994
This project explores the use of public space for communications through a specific proposal: to redefine New York's underground landscape by implementing a network of screens in the Subway system.
BRAND LANDS, HOT SPOTS & COOL PLACES
CHRISTIAN MIKUNDA
The book feels a bit like a catalog for all the kinds of "third places" available today. But the experience and thinking behind the words, coupled with plentiful examples, present a compelling case study on the role that staged experiences play in our lives today. (Kogan Page)
AFRICA: AID, BRAND AND DEVELOPMENT
BY DIEGO KOLSKY AND WILLEMINE DASSONVILLE
For decades, Africa’s reputation has been tied to conflicts, malaise and crises. But many African economies are now booming and need to promote their markets to the world.
Can the call for aid coexist with the claim of progress, or are these irreconcilable messages? Can brand play a role in defining an overlap between human and economic development?
GLOBAL CITIES
tate.org.uk/modern/exhibitions/globalcities/
BRANDING THE URBAN LANDSCAPE
web.mit.edu/comm-forum/forums/branding_urban_landscape.htm
BRANDING A NATION
www.as-coa.org/article.php?id=966
FLOATING SOME BIG IDEAS
www.jsonline.com/business/40878037.html
THE 2008 METLIFE STUDY OF THE AMERICAN DREAM
www.metlife.com/americandream/
NATURAL CAPITALISM
PAUL HAWKEN, AMORY LOVINS, L. HUNTER LOVINS
As its subtitle –"Creating the next industrial revolution"– implies, this book takes a comprehensive look at industry as a root source the world's toughest environmental troubles. What's rare (and refreshingly thrilling) is the fact that it also offers many precise examples of how to "create the next industrial revolution" and reverse our current crises. (Little, Brown)
BAHRAIN BAY: LIFE AT THE CENTER
A FutureBrand Project. Diego Kolsky Executive Director
MAPPING MAIN STREET
www.worldchanging.com/archives/010649.html
WHY YOU'LL BE SEEING MORE ADS IN PUBLIC SPACES
www.brandweek.com/bw/content_display/news-and-features/direct/e3i80d1ec935eeaef894feeddc8664aa2dc?imw=Y
EUROPEAN CENTRE FOR THE EXPERIENCE ECONOMY
www.experience-economy.com/
NEW IMPROVED BROOKLYN
nymag.com/nymetro/realestate/urbandev/features/n_10288/
GLOBAL NETWORKS LINKED CITIES
EDITED BY SASKIA SASSEN
In this book, Saskia Sassen collaborates with others to explore the impact that transnational corporations are having on the rise of a network of linked world cities. Its chapters present the point of view and support it with in-depth research on a series of cities and corridors. (Routledge)
BUILDING SOUTH BRONX
A Brandfields project
JUAN VALDEZ: 100% AUTHENTIC COLOMBIAN COFFEE
A FutureBrand Project. Diego Kolsky Creative Director
FOR COMPANIES, A TWEET IN TIME CAN AVERT PR MESS
online.wsj.com/article/SB124925830240300343.html
TED THEMES: THE POWER OF CITIES
www.ted.com/index.php/themes/view/id/5
DEAR MR. MAYOR: CONGRATS, AND HERE'S YOUR TO-DO LIST
latimesblogs.latimes.com/culturemonster/2009/03/dear-mr-mayor-c.html
HOW THE CRASH WILL RESHAPE AMERICA
www.theatlantic.com/doc/200903/meltdown-geography
TOURISM AND LEAST DEVELOPED COUNTRIES
WORLD TOURISM ORGANIZATION
FAT CITIES
www.americasquarterly.org/michael-sorkin-fat-city
TESCO FRESH & EASY
THE HUB
LUXURY OR NECESSITY?
pewsocialtrends.org/pubs/323/luxury-or-necessity
AMAZING MET
REVERIES.COM
THE ART OF LOOKING SIDEWAYS
ALAN FLETCHER
“The art of looking sideways” is a primer in visual intelligence, an exloration of the workings of the eye, the hand, the brain and the imagination”. A gorgeous compilation of Alan Fletcher’s notes, sketches, anecdotes and thoughts that I go back to when I need help opening my mind. (Alan Fletcher, Phaidon)
BRANDSCAPES
ANNA KLINGMANN
A call to architects to recognize the new opportunities brought forth by the experience economy, and a compelling exploration on the future of place. Supporting her case through extensive research, Klingmann hopes to entice architects to adopt the perspectives of the marketing profession in order to inspire consumers and succeed in the market.
LET MY PEOPLE GO SURFING
YVON CHOUINARD
“Can a company that wants to make the best outdoor clothing in the world be the size of Nike? Can we meet the bottom line without giving up our goals of good stewardship and long-term sustainability? Can we have it all?” This book narrates the author’s lifelong path to creating Patagonia and answering these questions. (The Penguin Press)
THE URBAN LAND INSTITUTE
www.uli.org
UPS: LOOK AGAIN
A FutureBrand Project. Diego Kolsky Creative Director
LESSONS LEARNED FROM JETBLUE
money.cnn.com/2009/03/19/smallbusiness/jetblue_founder_flies_again.fsb/index2.htm
RETHINKING AND REMAKING OUR CITIES
BY DIEGO KOLSKY
Our cities are facing an unprecedented combination of challenges, which will force them to
rethink their relevance and vision. But enabling the necessary transformation will require quick and clear actions not only from local governments, but from citizens and institutions as well. Brand can help cities steer change by connecting their people with their future ambitions.
TED TALKS: JAIME LERNER
www.ted.com/index.php/talks/view/id/213
CHOCK FULL'O NUTS: QUINTESSENTIAL NY COFFEE
A FutureBrand Project. Diego Kolsky Creative Director
THE ARCHITECTURE OF HAPPINESS
ALAIN DE BOTTON
What makes architecture ‘beautiful’, and why should we care? This book gets to a very convincing conclusion by revisiting the work of some of history's most original architects and their impact on people's lives. The author’s carefully crafted passages create a very intimate tone between the buildings and the reader. (Pantheon Books)
THE CEO MAYOR
www.businessweek.com/magazine/content/07_26/b4040052.htm
URBAN AGE
www.urban-age.net/index.html
FAST CITIES 2007
www.fastcompany.com/cities/2007/index.html
AMERICANS SAY THEY LIKE DIVERSE COMMUNITIES…
pewsocialtrends.org/pubs/719/diverse-political-communities
AIR CANADA: SILVER SKY
A FutureBrand Project. Diego Kolsky Executive Director
BRAND OF GOLD
www.guardian.co.uk/society/2008/oct/01/city.urban.branding
TIME FOR SOME BUZZ KILL
BY PAUL BENNET
Brand and marketing gurus need to lose the jargon and get back to first principles in order to really connect with the public.
KNOWLEDGE NAVIGATOR
www.weforum.org/en/knowledge/Themes/index.htm
PUERTO DE SANTO DOMINGO, D.R.
An Emblem project, Diego Kolsky Creative Advisor
BLUR: THE MAKING OF NOTHING
DILLER+SCOFIDIO
This book documents, articles, letters and photographs tracing the creation (from concept to reality) of a media pavilion for the Swiss Expo.02. Rich with information on the hurdles of working across teams, the politics of national identity and the challenges of selling an icon to the masses. (Harry N. Abrams)
THE CITY– A GLOBAL HISTORY
JOEL KOTKIN
What makes a city great? This book takes a looks at the birth, rise and demise of cities through history, pointing out the context and factors that influenced urban life over time. A fascinating read, for the point-of-view offered and the examples included. (Modern Library Chronicles)
INTERVIEW WITH PAUL HAWKEN
globalonenessproject.org/videos/paulhawkencomplete
BEYOND THE 30 SECOND BRAND
WORLD ECONOMIC FORUM ANNUAL MEETING 2006
In advertising, new media has changed the rules of the game.
UNITED CITIES AND LOCAL GOVERNMENTS
www.cities-localgovernments.org/uclg/index.asp
CREATING NEW CONNECTIONS BETWEEN PEOPLE AND BUSINESS
CREATIVE ECONOMY REPORT 2008
www.unctad.org/en/docs/ditc20082cer_en.pdf
AFTER THE BUBBLE
www.nytimes.com/2009/03/15/realestate/keymagazine/15Key-lede-t.html?_r=1&ref=realestate
GLOBALIZATION AND WORLD CITIES
www.lboro.ac.uk/gawc/
METROPOLIS:REFLEXION
IBA HAMBURG
Wanting to “improve the quality of life and accelerate economic progress”, the IBA explored the current context affecting the metropolis under three themes: diversity as a source for creativity and identity; development of the inner city edges and concepts for a sustainable metropolis (in the context of climate change). The findings offer a unique glance into the challenges and complexity of assessing strategies for a city’s future. (IBA Hamburg, Jovis)
THE NEW, NEW CITY
www.nytimes.com/2008/06/08/magazine/08shenzhen-t.html?pagewanted=4&_r=1&ref=magazine
ASSOCIATION FOR PLACE BRANDING & PUBLIC DIPLOMACY
www.nationbranding.de/site_english/index.php
PRINCIPAL VOICES: THE AGE OF THE EXPANDING CITY
www.principalvoices.com/2006/urbanization/introduction.html
MAYOR ADAMS KEYNOTES GREEN-BUILDING FINANCING EVENT
www.portlandonline.com/mayor/index.cfm?c=49278&a=233314
PERFUME
PATRICK SUESSKIND
"…A totally absorbing fantasy", as stated by the Daily Telegraph. This novel does something else, too: it explores the role smell plays in building identities. Exquisitely written, its detailed evocations of fragrances and even rot will expand your views on the role not just smell, but all senses, play in building an experience. First published in 1985. (Penguin Fiction)
BRANDING NEW YORK
MIRIAM GREENBERG
A fascinating chronicle on the branding of New York City, from its early stage to our current days. Far from presenting only a historical recount, the author argues for a link between the branding of the City, the implementation of neoliberal policies in response to the crisis of the '70s, and a resulting image of the city that leaves out a significant part of its residents. A must read for anyone passionate about city marketing and New York City.
I DREAM OF DENVER
www.nytimes.com/2009/02/17/opinion/17brooks.html?_r=1&ref=opinion
SURE I.B.M. IS SMALLER. SO WHAT?
mobile.nytimes.com/article?a=450249&f=24
CEOS FOR CITIES
www.ceosforcities.org
LIKE URBAN RENEWAL, ONLY BACKWARD
www.metropolismag.com/cda/story.php?artid=3260
VIRGIN AMERICA: MAKING TRAVEL A TRIP
A FutureBrand Project. Diego Kolsky Creative Director
MEXICO TOURISM
A FutureBrand Project. Diego Kolsky Creative Director
FUNDACION METROPOLI
www.fundacion-metropoli.org
THE BRAND GAP
MARTY NEUMEIER
Search the keyword "brand" on amazon and you'll get 237,528 book titles. Honest and measured, this book is probably the fastest and most effective read of the lot, delivering the basics with a fresh tone of voice. A great gift for a new client. (New Riders)
ON THE FAR SHORES OF INVENTION: WHAT’S NEW IN ARCHITECTURE
mobile.nytimes.com/article?a=228436&f=85
A TALE OF OUR CITIES
www.americasquarterly.org/%20jaime-lerner-tale-of-our-cities
HOW BRAND COMMUNITY PRACTICES CREATE VALUE
www.uwyo.edu/sustaindevsupport/docs/Practices+revision+Schau+Muniz+Arnould+December+17C+2008.pdf
SMALL IS BEAUTIFUL
www.nytimes.com/2009/10/27/opinion/27iht-edma.html?_r=2&ref=global-home
CRADLE TO CRADLE
WILLIAM MCDONOUGH AND MICHAEL BRAUNGART
"Waste equals food" is how nature perpetuates the world’s resources, and the authors hold this principle to challenge the belief that industry must unavoidably damage the natural world. The book also provides examples on how the quest can improve the quality of architecture, products and life as well. (North Point Press)
SMART CITIES
cities.media.mit.edu/